Onchain quests. Unchained prizes.
Algoland was an onchain playground built to engage users, spotlight top apps, and grow Algorand’s active community. Featuring 13 weekly challenges and wild prizes, it turned exploration into a game—sparking a surge in onchain activity and monthly active users. From concept to branding, site design, and launch, our team led the full creation of this community-driven campaign. By gamifying Algorand’s ecosystem, we made participation fun, seamless, and rewarding. The result: greater visibility, lasting user retention, and a clear showcase of Algorand’s real-world power. Algoland proved that Web3 can be both accessible and irresistibly playful.
Role:
Creative Director
Client:
Algorand
Agency: Blockhaus, Head of Creative: Jenny Mauric, ACD, Copy: Sam Isenstein, Head of Studio: Jennifer Putvin, Senior Producer: Heather Hynes, DP: Eric Teti, 3D Illustration, motion: Jenny Jiang, UX/UI: Dani Lloveras, Strategy/UX: Brennan Caldwell, Development: Kyle Kelley, Post Production Support: Rave Growl, Head of Client Services: Morgan McVay, Account Director: Isabella Gesualdo












