A new brand for a new agency

Christopher was a photography agency whose identity later evolved into secondname. Both brands shared a distinct creative language built around nostalgic typography and deliberately “ugly” color pairings—a playful nod to imperfection as style. The logo drew inspiration from the masthead of Christopher Street Magazine, a defunct 1970s queer publication from New York City, grounding the brand in cultural history and subtle rebellion. The unconventional color palette became a defining feature—bright, clashing, and unapologetic—standing in sharp contrast to the muted, minimal tones typical of the fashion world. The result was a bold, self-aware brand that embraced character over convention.