A CBD brand rooted in bettering lives

Charlotte’s Web — the CBD oil that sparked a wellness movement. At Opperman Weiss, I led branding, packaging, and art direction to reimagine the brand through the lens of nature, humanity, and classic American farming. Using expansive landscapes, earthy tones, and a strong sans-serif typeface, we built a visual identity rooted in authenticity and trust. The logomark transforms the Seed of Life into a seven-sided symbol, honoring the seven brothers who founded the company. Over a four-day shoot across Colorado, we captured more than 100 lifestyle, product, and farming images to relaunch the brand across digital and OOH platforms.