The Elastic Network takes over at ETH Denver

ZKsync needed to make a statement at ETH Denver 2025, the first major blockchain event of the year. With the Elastic Network freshly announced but no finalized messaging or visual identity, the challenge was clear: own the zero-knowledge conversation and show what ZKsync can do. We built the brand in real time—developing narrative, design, and a standout two-day offsite experience that made ZKsync impossible to ignore. By embracing momentum over perfection, the brand launched authentically, led the zero-knowledge dialogue, and cemented its position in the market. In a space driven by speed, ZKsync proved agility is its edge.