THC meets Ayurvedic remedies
ReCreate is a cannabis brand rooted in wellness, with products designed for specific needs like Sleep, Energy, and Microdosing. I led a small team to streamline packaging across 51 SKUs, refresh the website, and develop social and in-store content. We simplified the brand system—clean typography, natural product photography, and a cohesive digital experience. The redesigned homepage and product pages brought clarity and warmth, while updated digital menus and in-store collateral reflected the new minimalist aesthetic. The result was a unified, approachable brand that connects function and lifestyle through simplicity, wellness, and modern design.
Client:
ReCreate
Role:
Creative Director
Agency: Stanley Brothers, Account Director: Jamie Daigle, Print Production: Jennifer Putvin